Jenise Lee, BASc., MBA
Founder & CEO, CertClean Inc.
In Canada, a skincare product with a single natural ingredient can be advertised and labelled as natural. What about the other ingredients? As North America’s largest certification program to assess ALL the ingredients in beauty and personal care products, CertClean is helping consumers avoid questionable claims and formulations. Having certified over 1000 products, CertClean is getting these products into stores – soon to be in PharmaSave. As Jenise says “There are many reasons we may be diagnosed with cancer. Chemicals in our skincare ritual should not be one of them.” The homework has been done so Canadians can make healthier purchasing decisions.