Dr. Rui Resendes
Executive Director, GreenCentre Canada
In 2009, Rui led the creation of GreenCentre, an exciting new commercialization model that is the first of its kind in North America. Through “hands-on” technical and commercialization activities, working with universities from across Canada, GreenCentre harnesses the power of early-stage green chemistry technologies and positions them to make positive environmental and economic impacts. In the past two years, GreenCentre has invested just over $5.6 million into a total of 76 technologies and new ventures from throughout the nation–and leveraged $22 million more. Most importantly, GreenCentre has injected the know-how to help fledging discoveries become transformational. In a recent example, GreenCentre partner Switchable Solutions has demonstrated the ability to extract oil from tar sands without a single drop added to tailings ponds – the first of what one hopes are many exciting innovations to come.
Commitments for 2013: In September 2012 at the Clean50 Summit, most attendees made public commitments for things they would do to "further sustainability" over the next 12 months. Resendes's commitments were:- Write an article telling my company's story to promote awareness of barriers
- Demonstrate how clean-tech adoption = more cash!
- Develop new financing structures to de-risk clean-tech adoption (including risk assessments)
In Addition: Honourees identified good ideas they liked and would do their best to support. Resendes's "Likes" were:- I will help to promote the mission of the Clean50
- I will build sustainable innovation partnership
- Participate in a clean-tech roadshow to Canadian municipalities
- Establish long-term sustainability goals and KPIs to track performance
- I will challenge my CEO to suggest to board that corporate sustainability measures/performances be part of my bonus/compensation and his/hers
- I will Encourage Clean50 to become an advocacy group to all levels of government re: energy
- I will convene power brokers (CEO , NGO , Unions Industry associations) by diversity / industry & then aggregate, educate, identify influencers, turn into advocates / leaders;