Retail & Consumer Products
Brad Liski headshot
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Brad Liski

CEO & Co-founder, Tru Earth Environmental Products Inc.

Why do our household cleaning products come in such heavy containers that produce massive carbon emissions not to mention the fuel consumption required to transport liquid laundry detergent that is mostly water? Making clothes clean just shouldn’t be so dirty! And that is what prompted Brad to take on the environmental battle against plastics, disrupting the multi-billion-dollar household cleaning product industry by producing zero-waste cleaning products that ditch the plastic. So far, Brad and half a million #TruChangeMakers have eliminated the need for 5,219,113 plastic jugs. Their purchases are avoiding up to 94% of carbon emissions emitted from their industry equivalents. To make this even shinier, Brad donated the cleaning power for 10,099,456 loads of laundry to families in need across the globe. Now that’s squeaky clean!