Mountain Equipment Co-op’s biggest impact – environmentally, socially and economically – comes from the products it sells and its physical operations. It takes strong leadership and deep integration of sustainability into operational roles to realize real change. As such MEC’s management and staff have sustainability goals integrated into business deliverables and see this integrated approach as good business. Materials Manager Greg Scott is the driving force behind MEC’s bluesign commitment, Operations Manager Gary Faryon is responsible for the Green Building program and CFO Sandy Treagus is responsible for Carbon reporting. The Director of Sustainability Amy Roberts and Valerie Presolly, MEC’s Accountability and Sustainability Integration Specialist work with the Departments to identify pinch points and provide resource and solutions to enable delivery of the goals. The results demonstrate that profitability and sustainability can coexist.