George has led the Alert Labs team to create a series of cool looking, smart sensors that use a cellular connection to provide real-time water use monitoring and early leak detection. Property owners and managers use a dashboard and app to gain insight into normal water usage and receive alerts for unusual activity that help prevent water waste and damage. The company has also developed other sensors that provide alerts for flooding, AC unit health, and rising sump pit water levels. So far, Alert Labs estimates the technology has identified and prevented the loss of 124 million litres of water and saved their customers hundreds of thousands of dollars – including one Ontario school board that saved over $50,000. The growing Kitchener-based company now numbers 30 employees and has product installed in 6 provinces and 7 states.