Primary Resources
Gregg Curwin headshot
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Gregg Curwin

President & CEO, TruLeaf

The average pound of California lettuce requires a whopping 160 litres of water to grow! By combining that same amount water with collected rainwater and rigorous filtration, Gregg’s indoor farm can instead grow 80 pounds of leafy greens, demonstrating that indoor multi-level farming has moved from concept to reality. TruLeaf was founded to design and build a prototype indoor commercial farming system to grow leafy greens and herbs for retail and wholesale markets with the idea of getting nutritious, local food to Atlantic Canadians without pesticides or run off. With the first one up and growing nearly 200,000 lbs. of fresh produce annually, next stop is Toronto!