Ian Morton
Ian’s vision, based on over a decade’s work of reducing barriers to sustainability in the retail sector, led to the creation of Innovation for Sustainability (IfS) – an initiative designed to bring Ontario-based commercially viable, retail-focused innovative products and technologies to market. Ian established that one of the critical success factors of this initiative was the collaboration between manufacturers, government, and retailers, whom together create conditions for success for the commercialization of new technologies. Through IfS, Summerhill and their partners have introduced 20 new innovative products to the Canadian marketplace and 13 Ontario based manufacturers were given the opportunity to interact with a large retailer and reach a wider consumer market.
