Primary Resources
Jennifer Henry headshot
Clean50 Award Logo

Jennifer Henry

Founder, CEO, Perk Eco Inc.

Every year, 58 billion coffee cups go to landfill worldwide. They are recyclable, but traditional recycling practices mean that it’s nearly impossible for most coffee shops to get a good clean stream of cups to the processor, as most waste haulers don’t accept cups. Led by Jennifer, Perk Eco is different; they are the hauler and processor in one. Using carbon offset couriers to pick up waste from participating shops Canada-wide, cups are transported to the Vancouver processing center, to be recycled into new consumer products in a truly circular process. With their 12 Canadian partners, the company has diverted over 14,000 pounds of waste from Canadian landfills.