2013
Technology, Telecom & Media
Joan Prowse headshot
Clean50 Award Logo

Joan Prowse

CineFocus Canada

Driving sustainability forward requires that we reach a tipping point where old practices are simply no longer acceptable. And in an increasingly “ADD” world, telling inspirational stories in sound-bite fashion helps make that happen. Inspired by the film An Inconvenient Truth, Joan initiated a cross-platform television and web series, GreenHeroes, which features people who have overcome real challenges and highlights the personal epiphany or “aha!”moment that sparked subsequent actions. Twenty-four three-minute webisodes and six half-hour TV episodes (aired on TVO and at GreenHeroes.tv) are the result. Another six TV shows and 21 webisodes are in production for January 2013 release. It’s a unique presentation, allowing viewers to interact with what they’re watching and capable of inspiring ”aha” moments for those who have not yet consumed the Kool-Aid.