Every multinational organization committed to sustainable growth needs a local champion: an outspoken and passionate individual prepared to drive the local agenda and identify the greatest opportunities for impact. John is that champion at Unilever. From the global plan, he has identified the uniquely Canadian opportunities for activation and has inspired creativity and direction in achieving those goals. In 2011, John championed the largest commercial green energy purchase in Canada, and eliminated the CO2 footprint associated with electricity usage across all of Unilever’s Canadian operations. Unilever Canada is now Bullfrog-powered with 100% renewable electricity and is the largest commercial purchaser of renewable electricity in Canada.