Neetika was responsible for setting up Alectra’s Green Energy and Technology Centre (GRE&T Centre) – an innovation hub that helps drive sustainability and innovation in the energy sector by identifying, evaluating, developing, and accelerating emerging, clean-energy solutions. The GRE&T Centre empowers Alectra’s customers to become active participants in the ways energy is created, shared, stored, and consumed. The AlectraDrive @Home pilot successfully recruited over 200 participants to test incentives that encourage EV drivers to charge at off-peak times. Another innovative initiative driven by her is GridExchange, a blockchain-based platform that enables clean-energy exchange between consumers and the grid. Her team also demonstrated North America’s first distribution-level local electricity market in collaboration with the IESO.