Nicholas and Flow are disrupting the plastic bottled water industry by pioneering use of up to 75% renewable resource-based packaging that is fully recyclable and has lower global warming potential than plastic, for its natural alkaline spring water and organic functional spring water beverages. Flow avoids tens-of-thousands of kilograms of plastic waste and tonnes of CO2 emissions through its customers choosing Flow over traditional plastic bottles. Flow has a holistic approach focused on excelling across environmental, social, and governance (ESG) metrics, e.g. having achieved operational carbon neutrality in 2020. Flow sends all its waste to be upcycled into new materials, such as green-roofing, giving packages a new life after use.