Retail & Consumer Products
Brendan Seale headshot
Clean50 Award Logo

Brendan Seale

Head of Sustainability, IKEA Canada

IKEA is working toward a more circular business model, offering solutions for products that customers are finished with, and turning waste into resources. Brendan has supported development of take-back and recycling services for mattresses, batteries, and light bulbs, piloted a program with Kijiji around second-hand sales of IKEA products, and partnered with a social enterprise to create new products from salvaged IKEA textiles. Engaging co-workers across Canada to better represent products for sustainable living has doubled the sales of these items in three years. IKEA owns two wind farms in Alberta and three rooftop solar installations in Ontario that produce renewable energy equivalent to four times its consumption in Canada. All Canadian stores offer electric vehicle charging at no cost to customers.