In 2010, Steven championed the development and execution of Kruger Products’ “Sustainability 2015” program to reduce its environmental footprint. Under his leadership, KP became the first Canadian tissue manufacturer to be FSC certified, offers one of largest third-party certified tissue portfolios in North America, and since 2009 has reduced energy at its Canadian plants by 8.3%, GhG emissions by 22.2%, water use by 11.4% and packaging by 12.1%. KP utilizes 110,000 tonnes of recycled fibre in the manufacturing of its products annually, diverting over 16,000 garbage trucks from landfill and saving 1.8 million trees. Steven also created the Leaders in Sustainable Thinking roundtable to encourage industry collaboration around sustainability issues. The Sustainability 2020 plan has even more ambitious goals.