Victoria Smaniotto

The strength of the Canadian CleanTech industry is in its broad solution and geographic diversity. Weaknesses: Same. The breadth and depth of solutions address needs in almost every industry. Created by companies from right across Canada. Meaning no one industrial or provincial organization could effectively represent the needs of all the different players when speaking to federal government or to international customers. These are the problems Victoria set out to solve. She found ways to leverage 20+ member associations and regional expertise to support federal policy creation, educated our international trade commissioners, built a database of 3,000 newsletter subscribers, and initiated a program to drive new connections between buyers and sellers to a great impact.