2013 - Technology, Telecom & Media

Technology, Telecom & Media

Joan Prowse

Documentary Filmmaker, CineFocus Canada

Driving sustainability forward requires that we reach a tipping point where old practices are simply no longer acceptable. And in an increasingly “ADD” world, telling inspirational stories in sound-bite fashion helps make that happen. Inspired by the film An Inconvenient Truth, Joan initiated a cross-platform television and web series, GreenHeroes, which features people who have overcome real challenges and highlights the personal epiphany or “aha!”moment that sparked subsequent actions. Twenty-four three-minute webisodes and six half-hour TV episodes (aired on TVO and at GreenHeroes.tv) are the result. Another six TV shows and 21 webisodes are in production for January 2013 release. It’s a unique presentation, allowing viewers to interact with what they’re watching and capable of inspiring ”aha” moments for those who have not yet consumed the Kool-Aid.


Commitments for 2013: In September 2012 at the Clean50 Summit, most attendees made public commitments for things they would do to "further sustainability" over the next 12 months. Prowse's commitments were:

- I will publish five success stories of sustainable business
- I will raise sustainability during a dinner party, hockey game, checkout line, etc
- Encourage other innovators to overcome barriers
- I will build public and peer awareness about importance of action on climate change

In Addition: Honourees identified good ideas they liked and would do their best to support. Prowse's "Likes" were:

- I will host a Clean50 event at which 50% of the attendees are skeptics
- I will volunteer on the board of a sustainability-focused organization
- I will have my organization finance an award recognizing sustainability achievement
- I will challenge one nonbeliever
- Nominate a politician for the 2014 Clean50
- I/we will advocate for establishment of municipal bylaws and politics that promote sustainable development/infrastructure
- I pledge to make my community a better place by being involved in it
- I will Lobby for a carbon tax