If your submission is selected as a winner, this will ideally be the VERY short description of the project we use to describe it in our publication, and on the Clean50 website. It should include key results and impacts. You have 500 characters to work with.
Here’s one example from our 2014 archives:
“Two years ago, CN launched EcoConnexions, a program to engage its 24,000 CN railroaders in environmental action and stewardship. Central to the program – and to the principle of sustainability – is a spirit of partnership and collaboration. Through internal efforts and partnering with leading organizations to help, in the first 2 years, more than 7,000 CN employees attended EcoConnexions launch events, and 550 EcoChampions were trained. CN employees have since completed 209,000 “acts of green”, avoiding over 5,770,000 kgs of GHGs” …. As you can see the short description provided the “what”, the “why”, some of the “how” – and all the most important impacts.
Describe the underlying need, problem(s) or issue you sought to address when you undertook the project, and your objectives at the outset.
Take us through, in summary, step by step, as though continuing the story on from “After the research (if any) and setting our objectives”… We began by…
Tell us both what you achieved (and most critically, provide metrics where possible – and tell us how those metrics were measured) and how results compared to your objectives / solved the problem
Part of our motivation in recognizing great projects is to both inspire others to copy you – and also to help them do so with fewer mistakes than you made! No project flows perfectly (and frankly, if nothing went wrong, the project was just too easy and not deserving of an award!) and we often award points for transparent disclosure of pitfalls and work-arounds,
If so, please identify the organization, their individual team members, and the form of contribution they made
Impact
Innovation
Inform
Inspire
able to Imitate
Person & Organization 3
Person & Organization 4
Person & Organization 5
You're almost done! A few last questions…