Amplify Impact

HP’s Amplify Impact program is a game changer for the tech industry. This award-winning program aims to drive sustainability performance deep into the channel Partner value chain worldwide, representing an impressive investment in systems change by HP. Designed to accelerate industry adoption and implementation of sustainability, it equips Partners with tools, guidance, methods to measure and reduce carbon, embrace circular practices and meet growing customer demand for “greener” technology and services. Over 4,500 partners in 43+ countries, representing over 80% of HP’s channel Partner revenue, have enrolled in and are benefitting. Over 162,000 HP sustainability training courses have been leveraged, with 5,000+ of those courses taken in Canada. Amplify Impact demonstrates meaningful, systemic sustainability change.

Launched in 2021 in recognition of the urgent need for stronger sustainability expertise across the IT industry and now in its fifth year, the project—the brainchild of HP—is the first sustainability program designed to accelerate industry change. It is available to IT channel Partners worldwide and is the product of HP’s willingness to share its expertise in sustainability in keeping with its roots in partnership.
HP has a long history of working in their value chain but had primarily focused their sustainability efforts on their upstream supply chain, which represents approximately 60% of their total carbon footprint. But in 2019, as they set goals to become the world’s most sustainable technology company, HP assessed what other areas might, if tackled, produce meaningful outcomes and recognized it was time to “wade” downstream.

HP’s go-to market strategy is heavily driven by channel Partners, and it was clear that engagement with them would be critical as they targeted their next second largest footprint: customer product use accounted for 35% of their total carbon footprint    in 2020. At the same time, they also recognized that their channel Partners would be essential to reaching their goal of 75% circularity for products and packaging by 2030—shifting go to market practices to selling as a service and helping customers practice sustainable and circular procurement.

With all that in mind and coinciding with the roll out of their data-driven HP Amplify Partner program—aimed at modernizing data management and relationships with HP’s 10,000 strong global partner network—HP conceived of and launched Amplify Impact.

With HP reporting that 60% of its revenue comes from products that Corporate Knights define as sustainable products 1 HP wanted to demonstrate that sustainability is a business opportunity and support its Partners in the development and advancement of their company’s sustainability strategies They also hoped to enhance their channel Partners’ knowledge and ability to leverage sustainability as a powerful differentiator for customers. They knew they had 70 years’ worth of sustainability tools and resources in their company pocket. Finding ways to share them would drive meaningful, greening-ful change in HP’s full value chain and from these concerns and considerations the Amplify Impact Partner initiative was born.

Prior to the Amplify Impact Partner launch, HP conducted extensive partner research to identify pain points and opportunities in the channel Partner ecosystem. The businesses in their ecosystem ranged from large, well-resourced organizations to small, unmanaged, under resourced partners, each at their own stage in their sustainability journeys. What they seemed to largely share though, was a desire to make money. One finding was that any successful program would have to communicate to their partners that there was gold in them thar skills!

The program needed to be modular, flexible and scalable. Businesses are, of course, busy and so any successful program would need to be simple, self-serve and manageable to the average SMB (small medium business) that is already managing so much. Likewise, businesses are also often competitive and so offering partners the incentive and the platforms needed to show their work—like progress made, accolades earned, social media assets, HP provided badges—was baked into the plan.

While HP leveraged the extensive resources they’d developed over years of sustainability leadership for much of the program materials, they hired ERM to assemble. SWEEP is also an integral part of the program, offering SaaS for Carbon Accounting. HP worked with SWEEP to offer a reduced rate for carbon tracking to their Partners and today they also allow them to use MDF (Market Development Funds) to pay for this service—in effect paying them to calculate carbon footprints.

HP partnered with Blue Door for expertise in DE&I programming. The HP Foundation also plays a role through connecting HP’s HP LIFE (Learning Initiative for Entrepreneurs), a free, state-of-the-art business e-learning system with over 40 courses. It’s available in 8 languages and in heavy use—for example, the Circular Economy course designed by Frances Edmonds has been viewed over 19,000 times.
This breadth of R&D, including continuous refinement based on Partner feedback and performance metrics, has made Amplify Impact the global success it is.

Perhaps most impressively more than 70% of Partners reported that the program helped improve their win rate of sustainability deals and more than half of the partners reported that the program has helped them acquire new customers in the last 12 months. Close to 80% of partners expressed a high rate of satisfaction with the program—not surprising given the incredible growth trajectory year over year in Partner’s self-assessment scores, which are completed yearly. In Canada 2023 the average score was 35%, with this score increasing to 47% thus far in 2025. This improvement showcases a clear buildup in sustainability expertise amongst HP Partners.

External recognition of the program includes Champion status in Canalys’ 2025 Sustainable Ecosystem Leadership Matrix, as well as CRN’s Global Flagship Award for Sustainability Vendor of the Year in 2024. Additionally, the program was a finalist in the 2023 World Sustainability Awards.

With Canada as an initial pilot country, HP’s Amplify Impact program has gone on to operate in 11 languages and nearly 50 countries. HP is taking sustainability downstream and worldwide.
1 = according to Corporate Knights definition used in the clean 200 methodology