2013 - Primary Resources

Primary Resources

William Redelmeier

Owner, Southbrook Vineyards

Agriculture can be incredibly “green”- or the opposite. At Southbrook, Bill and his wife, Marilyn, made the commitment to “green” in 1982 and have not wavered since. They are the first and largest organic wine producer in Ontario, the first to attain LEED Gold certification for their facility and heavy investors, in addition to their agricultural investments, in lightweight bottles, bottles made from re-melted glass, recyclable aluminum closures, reusable cardboard boxes and other forms of waste reduction.Proving that “there is no waste”, Bill gathers all the pomace (remnants of grape skins and seeds) from his own and the other three organic producers in Ontario, and now repurposes 10 tonnes a year into BioFlavia, an antioxidant-rich powder that can be added to food and drinks and is now being exported. Southbrook has received an “Elsie” award from Ontario’s Liquor Control Board for its environmental performance.


Commitments for 2013: In September 2012 at the Clean50 Summit, most attendees made public commitments for things they would do to "further sustainability" over the next 12 months. Redelmeier's commitments were:

- I will commit to educating some person every week
- I will commit to collaborating with at least one other Clean50 member across disciplines
- To foster X-Clean50 collaboration, I commit to creating a list of both my: 1). expertise and 2) areas where I could use help, and post both to the Clean50 Linked In Group
- I will challenge one nonbeliever

In Addition: Honourees identified good ideas they liked and would do their best to support. Redelmeier's "Likes" were:

- I will attend a Clean50 event hosted by someone else
- I will educate my industry colleagues of the benefits of sustainability(dozens!)
- I will mentor 1-2 individuals on sustainable development
- I am going to lead by example
- Working with key stakeholders to identify innovative ideas using sustainability as a lens