When no value is placed on natural capital, it is tempting to convert wetlands, woodlots and other environmentally valuable lands to more profitable uses. Enter ALUS Canada, a newly independent not-for-profit organization, active in six provinces. ALUS provides annual payments for farmers and ranchers who enhance natural features on their land, producing clean air, clean water and wildlife habitat for the benefit of all Canadians. This innovative program provides a unique way for corporations, governments, and individuals to invest in natural capital by supporting the production of ecosystem services on agricultural acres across Canada. ALUS has already restored 18,200 acres in 20 communities, and has a long waiting list of new projects ready to go.